If the world thinks being kind is crazy, then Africa is the craziest continent


A really great ad campaign by Coca Cola and well done to fellow blogger and amazing photographer Edward Echwalu for being involved!

Edward Echwalu - Documentary Photographer

By now, some of you might have come across the video already or watched it in the comfort of your living room.

Last week, Coca Cola launched her first advertisement of 2013 for Africa, a Pan African campaign dubbed “Africa, Let’s Go Crazy”  1

The advertisement gears towards inspiring and celebrating individuals who spread happiness on the continent by performing random acts of kindness in the daily lives of people.

“The idea of being kind and that kindness giving you happiness is something that transcends the boarders; so here in Africa because we believe that we are innately kind we are saying through this campaign that if the world thinks being kind is crazy, then Africa is the craziest continent,” said Rosalind Gichuru, The Coca-Cola Central East and West Africa Strategic Manager during the launch.

The campaign was derived from research done by BMC Innovation Company that revealed that, making…

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4 thoughts on “If the world thinks being kind is crazy, then Africa is the craziest continent

  1. Am here to appreciate the mazing work you have here and also thank for reblogging my post! I really appreciate your time on my blog too

    Like

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